Lumí is a conceptual streaming platform designed to reimagine the way audiences experience film and television. For this project, I developed a cohesive visual identity, including a custom logo and an animated logo treatment, as well as marketing assets for original content. The platform’s design extends across website, tablet, and mobile applications, ensuring a consistent and immersive experience at every touchpoint.

The Lumí logo uses a modern, rounded sans-serif wordmark to convey approachability and clarity. The accent over the “í” is represented as a small flame, symbolizing the illumination of the screen and the spark of imagination that drives storytelling. A subtle gradient runs through the wordmark, reflecting the interplay of light and shadow, and reinforcing the cinematic essence of the brand.

Lumí’s responsive design across large and small screens, showcasing both a full desktop layout and a secondary laptop view. The interface emphasizes intuitive browsing, making it easy for users to explore curated films and Lumí Originals.

Lumí’s tablet and mobile layouts, demonstrating seamless usability across devices. The design prioritizes clarity and accessibility, allowing viewers to quickly find and engage with films and shows regardless of screen size.

The Lumí logo is featured prominently among other applications, emphasizing its distinctiveness and recognizability. The flame accent over the “í” reinforces the brand’s core theme of illumination and cinematic storytelling.

Lumí’s desktop, tablet, and mobile layouts side by side, highlighting how the interface scales while maintaining a cohesive design language. It illustrates the platform’s user-friendly approach on smaller devices without sacrificing the cinematic experience.

The video demonstrates how the interface responds when a user selects or hovers over a title. Subtle animations and visual feedback enhance engagement, making discovery feel dynamic and immersive.